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Value Planning : The New Approach to Building Value Every Day Value Planning. The New Approach to Bulding Value Every Day.
"Value Planning addresses today's number one management issue - building a value management system - and provides a systematic approach with clear guidance that will be helpful to any company in creating shareholder value. I really enjoyed reading this book and highly recommend it."
- John B. Menzer, Chief Financial Officer, Wal-Mart Stores, Inc


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What comes to your mind when you think of the word planning, at least in the traditional corporate sense? People filling out forms, presenting overhead charts in dimly lit rooms, negotiating to get at some agreeable number, rationalizing shortfalls? If these are the pictures your mind presents, do not worry, you are not alone. Planning in many companies today is more of a mechanical exercise, a series of negotiations and settlements, than it is a value added process. There is some good news; however, and that is you can do something about it. Something so profoundly different that it will change the way you think of planning forever.

Planning is not about forecasting results - it is about making results happen. It is about planning to win.

Stop and ponder that for a moment. If you work in a company that has a traditional planning process it is all about predicting results given certain assumptions. If you are a cost center manager planning next year’s spending, you consider how many people you think you need to hire, what their salaries are, merit increases for you current employees, and the like. If you are a marketing manager you consider how much volume and revenue you can generate given planned competitor action, advertising and promotion spending, and so on. If you are a plant manager you consider how much it will take to produce the volume that marketing is forecasting. It is all about taking specific input, and generating a plan based on historical assumptions of trends and costs.

Value Planning is a whole other story. Rather than taking input and projecting results based on history, Value Planning is about making desired results happen. Companies today have one universally shared desired result - to create Shareholder Value, and this is the ultimate promise of Value Planning.

This book will not tell you how to eliminate time spent on planning, or how to cut back the number of people involved in the process. Those goals focus on the cost of planning, but not on the results. The purpose of Value Planning is to transform the traditional planning process into a management system to drive Shareholder Value. At the end of the day this is a much larger challenge, but immeasurably more meaningful.

To build your understanding of exactly how to make this revolution happen in your own company, this book has been carefully crafted. Each chapter describes a key element of the new management system, and contrasts it with the way things work today in a traditional organization. Each chapter also contains a “Self Diagnostic” to assist the reader in assessing his or her own current situation, and a descriptive “Improvement Steps” section for recommended action. As you will see, the chapters and key elements within naturally build on each other, making for compelling reading and ease of understanding.

You are about to embark on a learning journey, which I commend you for. Having shown interest in this book is in itself a display of a simple desire to make things better in your organization. Now all it takes is to learn how.

 
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