|There are three frogs sitting on a log. One frog decides to jump in.
Now how many frogs are on the log?
Most people answer “two”.
The right answer is that there are still three frogs sitting on a log, one has
decided to jump in, but he hasn’t yet.
That story underscores the difference between deciding to do something and
actually doing it. How many times have you seen this difference played out in
your personal and professional life.
Buttonwood is all about execution, about getting it done. For every decision
that’s made, the ways and means to get it done quickly follow.
That’s not always easy, but years of hands on experience provide us with
a significant leg up.
One of the most visible ways in which we demonstrate our execution skills is
when we are engaged by a client to assist them in executing their strategy.
They may have spent a few days in an offsite meeting going through a review of
their Mission and Vision.
They may have spent time understanding their current situation, and in defining
their Strengths, Weaknesses, Opportunities and Threats (SWOT).
They may have developed a winning strategy based on all this input. Now all
that’s left to do is execute.
But questions remain. How will we measure and reinforce progress? How will we
know we’re succeeding? How will we allocate resources in the budgeting
process in support of these strategies? How will senior management be kept
informed? How do we take broad initiatives and convert them into tangible
action plans? How do we ensure ongoing feedback, reinforcement and employee
engagement? How do we link strategy consistently to rewards and performance
That’s where Buttonwood comes in. Through our unique
Buttonwood VP approach, based on the bestselling book of the same
name, we can help you turn strategy into reality. As seen in the diagram below,
our value proposition as a consulting firm is less about helping your
organization create an ivory tower strategy, and more about helping your
organization clarify and execute an existing strategy